About the Job
About Hashtag Media
At Hashtag Media, we create impactful digital experiences and high-quality visual content for brands across multiple industries. Our team works with startups, agencies, and global businesses to deliver engaging marketing campaigns, creative storytelling, and professional digital solutions.We bring together strategy, creativity, technology, and media to help brands build stronger digital presence, connect with their audiences, and achieve meaningful business growth. Our collaborative team works across disciplines including digital marketing, social media, content, design, web development, video, and performance marketing.
Job Summary
Key Responsibilities
- Design and execute email marketing campaigns (newsletters, promotions, lifecycle/automated flows)
- Segment audiences and personalize content to improve open, click, and conversion rates
- A/B test subject lines, content, and send times to optimize performance
- Manage and grow the email list while ensuring compliance (CAN-SPAM, GDPR, etc.)
- Collaborate with the team to create on-brand, compelling emails
- Monitor KPIs (open rate, CTR, conversion, unsubscribe rate) and report on campaign performance
- Maintain and optimize email automation workflows (welcome series, cart abandonment, re-engagement, etc).
Requirements
Technical Skills (Must-Have)
- 1-3+ years of experience in email marketing or digital marketing
- Proficiency with ESPs (e.g., Mailchimp, Klaviyo, HubSpot, or similar)
- Strong copywriting and basic HTML/CSS skills for email templates
- Analytical mindset with experience using data to drive decisions
- Familiarity with segmentation, personalization, and automation best practices
Soft Skills
Strong written and verbal communication skills
Excellent attention to detail and organizational skills
Analytical and problem-solving mindset
Ability to work independently and collaborate effectively in a remote team
Nice to Have
Experience with A/B testing tools and CRM platforms
Knowledge of email deliverability best practices
Benefits
💻 Professional creative environment
🚀 Opportunity to work on exciting digital campaigns and brand projects
📈 Career growth and skill development opportunities
🤝 Collaborative and creative team culture
📍 Office location in Gulberg Greens, Islamabad
Fully remote contract opportunity with a growing digital marketing agency.
Competitive contract rates based on experience and performance.
Flexible working hours.
Exposure to diverse client projects.
Potential for long-term collaboration based on results.
